January 24th was my cover reveal. Congratulations to the winners of the accompanying giveaway!
I did some research while preparing it, and decided to go with Lola’s Blog Tours for the simple fact that, at the time, her cover reveals were free. I figured it was a good way to evaluate her services, and if it was a flop, I hadn’t really lost anything. Thankfully, it was a decent success.
Of course, the question is, how do you measure success? I’m not naive, I didn’t expect my book cover to be plastered across the internet on every single page, especially not as part of a free service, but I’m pretty happy with the 16 people who signed up.
Between the participating bloggers, the social media reach was pretty impressive (to me). It’s impossible, of course, for me to calculate the total reach. But based off of a simple follower count of accounts that posted, tweeted, retweeted, etc., the social media reach of my cover reveal was approximately:
- 8,000 accounts on Facebook
- 36,700 accounts on Twitter
- 428 accounts on Instagram.
This does not account for overlapping followers, nor does it consider blog subscribers, so the reach could be considerably higher.
I also ended up with 29 giveaway entries, which isn’t bad considering the prize was one ebook.
I felt the results were good enough to book additional services with Lola’s Blog Tours. I’ve scheduled a blog tour for March 5-18. If you’re interested in participating, check out the sign up post. I’ve also scheduled a review opportunity that will start around the same time as the blog tour. Subscribe to my blog to get notified when it starts.