As I scrolled through Instagram the other day, I came across an ad for the newest Stimagz release. My first thought was, “How do they keep selling so many colors?” Obviously, they have new customers who buy new releases, but there must also be customers who buy multiple colorways.
In that initial thought storm, the idea seemed ridiculous. A different color doesn’t make it different; it’s still the same item. Why would you want multiples of the same thing?
Are you rolling your eyes yet? Because that’s where I caught how hypocritical my thoughts were. As I’m sure you know, thoughts race, so that was only a few seconds at most. But I still had a mental facepalm moment.
Who has multiple colorways of one item? Me. Several times over. And while some have different nib sizes, not all of them do.
