Facebook Release Party Lessons

About a month ago, Sonya Jesus invited me to take part in her Facebook release party. I’d heard of them, of course, through open calls to participate on my publisher’s Facebook group. I hadn’t ever participated, though, thinking that they were for people who already had books out. The direct invitation, however, made me curious, and, with a bit of trepidation, I accepted the 5:30 – 6:00 pm time slot.

For those of you who are unfamiliar with Facebook release parties, they’re a chance for an author to reach anyone in the world by making a public Facebook event page. On the day of the event, the author, as well as any people they have invited to participate, will post to the page with information about available and upcoming books, giveaways, teasers, videos, etc. The idea being that the more people who are involved, the more fans and readers will check out the event, and, hopefully, the book being released.

Research

Because I’d never been part of a release party before, I wasn’t entirely sure of the protocol. So, I did what I always do: I researched. I asked some other authors about typical post content. I attended a couple of release parties and paid very close attention to the posts and engagement. And I made some unexpected discoveries:

  • You post, at most, once every 3 – 5 minutes.
  • Some people seem to treat release parties as a chance to outrageously pimp their own books. As in, every post is a link to buying their books with a picture of the cover or covers, with no real description of the books at all. I don’t know if this nets them any sales, but I noticed less interaction with those posts.
  • Facebook has polls. Yeah, I had no idea about this, and apparently they’re only available on event and group pages, because I don’t have the option to create one on either my personal Facebook page or my author page.

Preparation

Armed with some new information, I got to work creating posts. Since I don’t have a book available for sale yet (March 3rd, people *wink*), I decided to go for teasers. Hopefully they would entice people to follow me on various sites and buy my book once it’s available.

I hand lettered some book quotes (if this sounds interesting to you, check out my Instagram for #TeaserTuesdays). I also created the first teaser video for *The Most Special Chosen*, as this seemed like a great place to debut it (and hopefully get some views). And, of course, I had to provide a link to Sonya’s Author Spotlight. A poll (for interaction), giveaway (to get people to stick around until the end of my half hour), and links to my social media accounts rounded out my main posts. And let’s not forget an introduction and thank you post. Those are important, too.

I wrote up all of the posts so I could copy and paste them on the day of the party to avoid wasting time, or suffering from writer’s block. I’m very glad I did, as I edited everything a few times to have the best content possible.

Party Time

As the actual release party got closer, I started looking forward to participating. I expected it to be fun, and I hoped that people would be interested in what I had to post. At 5:20, I sat down at my computer, opened up the document with my posts, kept an eye on the event page, and prepared to have fun and be engaging. I think I succeeded at both.

It was fun to read people’s comments (especially the GIFs) and respond to them in return. And I can’t deny it’s exciting to watch the likes, loves, comments, etc. counts go up. My time went quite a bit faster than I expected it to, and I found myself almost sad when it was over.

I will note that I had a hard time keeping track of when to post things as Facebook shows “Just Now” for a few minutes after posting. My solution was to add time labels to the document where I’d written my posts. That way, I just had to ensure that the current time and the time label matched before I pushed “Post”. It made a big difference, and let me focus on interacting with people

Overall, It was a great experience, and I’m very happy, now, that I accepted Sonya’s invitation. I look forward to joining other release parties in the future.

Final Thoughts

Ultimately, taking part in a release party is to gain exposure. And part of that is reviewing what you did and seeing what did and didn’t work. I think for a first time, I did pretty well, and gained about 10 new followers/likes on each of my social media accounts, which I don’t find too shabby.

The poll was (surprisingly) my best performing post, when I go by total interactions (comments, reactions, post interaction, shares, etc.). My giveaway post received the most reactions (17), while the introduction post received the most comments (12). So make of all of that what you will.

A couple side notes to interactive posts. I think everyone will agree that GIF comments are big right now. So I think I’ll look into requesting GIF comments in future posts. Perhaps one of those “pick your answer” posts would be good, too. You know, the ones where you piece together an answer based on your name, birthday, color of your shirt, etc.

My main takeaway from it all is that I should have more interactive posts in the future. I should ask even more questions, and encourage discussions and comments.

That said, do you have any questions for me? Leave a comment below and I’ll get back to you. And if you need an additional participant at your Facebook release party, send me a message.

Did you like this? Share with your friends:

The Awesomeness that is Surreal Makeup

I’ll be the first to say that I am not a “girly girl”. Makeup happens maybe once a week. I’m really happy if my nails are all the same length. When I wear dresses, it’s because it’s only one piece to pull out of my closet, rather than two. I’m not necessarily the tomboy that I was as a kid, but I’m still definitely not girly.

I tell you this to give you a bit of context for the rest of this post. So that you understand how impressive it is that I’ve bought so much from Surreal Makeup. And when I say “so much” here is my current collection, and I have four more eyeshadow colors on the way.

Current Surreal Collection

 

Backing up a bit, I discovered Surreal at AwesomeCon 2016. Amanda Baker, the founder, was manning a table alone when I went by. She was so bubbly and colorful that I stopped to check out her stuff. She explained how Surreal is “hypoallergenic, naturally water resistant and cruelty-free mineral” makeup, and was very quick to swatch a few colors on the back of my hand. I was stunned. Finally, I’d come across the super pigmented, vibrant eyeshadows I’d always wanted. And, in some ways even better, they clean up with basic baby wipes; you don’t need makeup remover! They certainly live up to their name. But, my funds at the time were rather limited, so I bought my favorite colors (G. I. Jane, Gorgeous, and Royal) and snagged a card so I could buy more later.

Surreal First Purchase

Let me remind you, makeup rarely happens for me. I just don’t get up early enough to do much, if anything, during the week, and on weekends, I often don’t feel like putting in the effort. But I still bought three jars on the spot. Because these eyeshadows, well, a picture’s worth a thousand words, so, look at them. Just, wow!!! Swatches on the left are on bare skin, swatches on the right are over Surreal primer.

Surreal Swatches

I’d like to point out that a full 5g jar of this stuff will last you forever. Well, ok, it depends on how often you wear makeup. But I usually just put a single color on my lids and call my look done. So for that, I generally up-end the jar and tap it 4-5 times into a palette. Not a whole lot comes out with that, but you certainly get enough to do a full look. So these will last a very long time. And being loose powder, you won’t be introducing bacteria, so no grossness!

After AwesomeCon, I only ended up ordering a couple of the sample pod packs over the course of the year. The sample pods are amazing. You get 1 gram of 5 different products. And you can choose any product they have in stock. ANY product! It’s fabulous! You can try before you commit to a whole jar. They are also REALLY good for travel. So much so that I have some sample sizes of colors I own whole jars of, just so I can travel better. I’ve also noticed that you get an extra goodie or two with the samples you order, which is how I discovered Juicy is an amazing color for work.

In January this year, as I was working on my cosplay for AwesomeCon, I dropped Surreal a line on their Facebook page asking if they’d be back again. I got a quick reply in the affirmative. Happy day! I planned to get the makeup for my cosplay at the show. I also threw away what non-Surreal eyeshadows I had (most of them were very old, as in, I couldn’t remember when I bought them) with every intention of buying Surreal equivalents at the show.

AwesomeCon 2017 rolled around and I made sure to find Surreal’s table on Friday. There were more colors, and more types of products (including black light reactive eyeshadows!!!), but Amanda was still just as lovely and bubbly and colorful.

I’m going to pause a minute to say that it occurred to me the other day that Amanda’s like Luna Lovegood all grown up. A very kind soul, and 100% herself (or at least, that’s how she presents herself to the world, and she’s never seemed anything but completely genuine). And honestly, for me, there’s no better compliment. I’m in awe of people who can be themselves completely. It’s amazing. I hope she doesn’t mind me borrowing her photo.

But back to AwesomeCon…Amanda helped me pick out the right eyeshadows for my punk Tinkerbell costume, and swatched many more colors on the back of my hands. I had to wipe both hands off! Twice! I ended up putting together a nine-shadow palette, plus getting a lip gloss (because it was just so pretty). I really only stopped with those because I was determined to stick to my Con budget. And despite asking to see/swatch a million different colors, Amanda was continuously helpful and enthusiastic, so I didn’t feel like I was being a pain. Instead, I felt like we were bonding over her fabulous products. I even made sure to bring one of my close friends to her booth the next day, because I wanted her to experience how awesome Amanda and Surreal are.

It was shortly after AwesomeCon that I started following Surreal on Instagram, and I was, and still am, amazed at how positive all of the posts are. Every photo that Surreal shares has something good in the comments. When the account shares customer photos, they always include some kind of uplifting compliment. It’s generally a “feel good” feed.

A few weeks ago, Surreal started teasing their new Dragon Scales collection, and I knew I had to have them. I drooled over their fabulous swatches and mixing videos, and even set a reminder for launch day so I couldn’t possibly forget to buy them. I was so eager, that I purchased them before the official announcement, and my post BECAME the announcement on Instagram. *grin*

As an example of how FABULOUS their customer service is, I received an email a couple nights ago from Amanda herself, apologizing that they’ve run out of Hydra Dragon because she’s been unable to return home due to the Hurricane. I’m just happy she’s safe. But I was offered a different eyeshadow in exchange, with Hydra being shipped when she gets back home in October. How totally awesome is that! We then proceeded to have a short email exchange, ending with her suggestion of Cosmic or Hypnotize in response to my question about an intense silver shadow.

Now, just so people don’t say I’m being too positive, I will admit to some difficulties with their primer, although I’m pretty certain it’s user error. It’s a gel-like primer, and I’ve yet to figure out just how much to use so that it holds the shadow without being overly greasy or creasing really bad. Maybe someday I’ll figure it out, or, if I’m smart, I’ll ask Amanda at next year’s AwesomeCon (assuming that she goes again).

Ultimately, what I’m trying to say here, is that if you love bright, highly pigmented eyeshadow, Surreal is, in my opinion, the best choice. For what you’re getting, and how long they last, they are certainly among the least expensive, and you’re buying from an AMAZING person. Just try the sample pods once they’re back in stock. You won’t regret it, really. Even Yaya Han is wearing their stuff. My entire eyeshadow collection is from Surreal, and I have no regrets. Ms. Baker, if you ever happen to read this, know that I love your cosmetics, and you have a customer for life. Keep up the amazing work, it’s very much appreciated. 🙂

Did you like this? Share with your friends:

Stipula Etruria Rainbow Pens Update

Yikes, what a mouthful of a title! Anyway, we’re about a month out from the DC Pen Show, and I’ve been meaning to post an update to my Stipula’s attitude problem and Jim’s pen’s problem.

As you may recall from my post about meeting Brian Goulet, my Stipula was a bit “skippy” when writing (I just considered it had an attitude problem). Jim’s pen suffered from a bit of overuse. While at the DC Pen Show, a lovely gentleman at the Yafa table (Twitter user @stevetweeting pointed out that it was probably Ross) tweaked both of our pens.

Rainbow Prisma 88

I am very happy to report that Prisma is MUCH better behaved now. I don’t have any problem with it skipping now, even when I write quickly. Check out the difference in the before and after. See how smooth and pretty the after writing is. Both are Diamine inks. Tudor Blue from the new anniversary inks on the before page, and Eau de Nil on the after page.

Writing samples before and after my Stipula was adjusted.

It’s certainly a rather wet writer, now. Almost too wet for me, but thankfully it’s still within the “ok” range. It does mean I get some nice shading when I use the right inks.

Rainbow Demonstrator

Jim’s pen, however, seemed to improve for a bit, then get worse again. After a few weeks, he discovered the real problem. It was cracked along one side of the stamped design. I don’t have a picture of the old nib, so I found this one on Google to refer to. Click on it to see the original page.

An example of where Jim's Etruria nib cracked.

Jim filled out a service form (or whatever it is you have to do in order to send your pen to Yafa for servicing), but hadn’t gotten around to sending it in when we went to Bertram’s Inkwell a couple of weekends ago.

After taking a look at the pen, Bert was kind enough to replace the nib, no charge and no questions asked. Can you say someone has earned your business if you’re already a repeat customer? Needless to say, Bertram’s Inkwell jumped up a massive amount of cool points for both of us. And I’m currently waiting for them to let me know my pre-ordered Pilot Vanishing Point Crimson Sunrise is in stock (waiting patiently is SO not my strong suit).

Anyway, (got a bit off track there) Jim’s Rainbow Demonstrator is now a super wet writer, and he’s very happy with it.

So there’s my update on the condition of both of our pens. We’re both delighted with our pens, and have 0 regrets. I’ll leave you now with some pen porn. *wink wink*

Stipula Etruria Rainbow Prisma 88 beauty shot Stipula Etruria Rainbow Prisma 88 beauty shot Stipula Etruria Rainbow Prisma 88 beauty shot

Did you like this? Share with your friends:

Live, Learn, and Rebrand

When I self-published The Most Special Chosen, then known as The Most Special Chosen of All, I decided to brand everything by the book series, rather than by my name. I wanted the series to stand on its own, to shine. Consequently, my URL, Facebook, etc. are all variants of Exalted Bloodlines. I did all of my designing around the first book, without ever truly stopping to consider what the series as a whole would be like.

Now several years older (and hopefully wiser), I’m finding many things I should have done differently back then (see “New Logo!“), and am fixing them to general accolade and appreciation.

My most recent revelation is that I should have branded everything with my name. I should shine, and carry my books along in that glow. That’s why this site is now racheldelafuente.com. As I continue writing, there will be changes to the branding of this site as well, but for now I intend to keep it Exalted Bloodlines-centric.

So expect to see some changes to my social media profiles. I’ll be changing the names, and perhaps the profile pictures. Make sure to update any bookmarks you may have. I’ve gone back and updated links in past posts, so everything will go to the right places.

Thanks for sticking with me through the changes.

Did you like this? Share with your friends:

Top 10 DC Photo Walk Pictures

A little back story to my photo walk: I bought a nice, entry-level DSLR camera last year around my birthday. A Canon Rebel T5. But I don’t make anywhere near as many opportunities to use it as I should, which means I’m not as familiar with it as I’d like to be.

I’m going on vacation in December and plan to take the T5 with me. To help become more familiar with the camera, I’ve decided to take some photo walks and capture anything that catches my eye. Practice makes perfect, after all.

I walked around Southwest DC, namely the tidal basin and national mall. There’s so much to see and photograph around there. I think I ended up with about 100 photos. Most of them were pretty good, thankfully.

Here are my 10 favorite photos. Which one is your favorite? Do you ever go on photo walks?

 

Did you like this? Share with your friends:

My Superpower: Writing

The word writing writing in a rainbow of colors.Writing. The childish fascination of ink flowing unimpeded from the tip of a pen. Forming lines. Curves. Joining together to form letters, words, stories. Color miraculously appearing where previously there was only blank space. Flowing neatly. Arching into a messy scrawl. As much personality as a person, if one only knows how to look.

Keys clicking, recording each tap. An emphatic thump to separate words. Two for paragraphs. Allowing thoughts to be recorded almost as fast as they appear. Effortlessly. Getting lost in descriptions so that one almost forgets having to press the keys.

The simple joy of transmitting thoughts to words. Whether it be pen on paper or fingers on a keyboard. Providing a glimpse, however brief, into the mind. A window into the cogs in motion. Spinning. Churning. Creating life.

It’s a superpower. Being able to call to mind an image using only a handful of simple words. The mind seizes them and is off into a wonderland of imagination. Just letters. Yet capable of sending the reader on an indescribable journey that is over far too soon.

Did you like this? Share with your friends: